Retail photofinishing

It’s no secret that technology developments and keen pricing have led to an explosion in digital camera ownership in recent years, with an estimated 150 million now in use throughout Europe. ‘See it, shoot it’ has become normal behaviour, especially with high-performance cameras built into products such as mobile phones and organisers.

Although digital photography offers massive flexibility in editing, viewing, sharing and archiving, it misses one vital aspect - consumers have an emotional attachment to ‘real’ prints. Research shows that Western Europeans have printed around 20 billion photos in 2008. Why? Because they still want to proudly display favourite images, frame them and hang them, or create traditional albums to share with friends and family.

The opportunity

This continued demand for printed images creates a major opportunity for retail businesses that offer convenient and fast access to instant photo printing. By installing a Sony photofinishing solution in-store, retailers can drive increased revenue and profit, as well as exploit the higher footfall generated by Sony photofinishing solutions.

As a brand leader in digital photography, Sony is synonymous with quality – a factor that consumers recognise. The Sony photofinishing portfolio meets the needs of all sizes of retail outlets, from compact units that fit on the counter to stand-alone kiosks. Each provides fast prints in photo-lab quality in a range of formats, simple and flexible management features, and support for all standard memory cards.